In 2023, TikTok generated 3.8 billion U.S. dollars in consumer spending. This number adds to a previous total of more than six billion U.S. dollars, collected cumulatively since 2016. Overall, 2021 was the first time TikTok generated more than one billion U.S. dollars of consumer spending in a single year, and that number has continued to grow, almost doubling in 2022 and nearly reaching four billion in 2023.
TikTok annual consumer spending worldwide from 2016 to 2023
(in million U.S. dollars)
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Data.ai. (December 11, 2023). TikTok annual consumer spending worldwide from 2016 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1428578/global-tiktok-consumer-yearly-spending/
Data.ai. "TikTok annual consumer spending worldwide from 2016 to 2023 (in million U.S. dollars)." Chart. December 11, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1428578/global-tiktok-consumer-yearly-spending/
Data.ai. (2023). TikTok annual consumer spending worldwide from 2016 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1428578/global-tiktok-consumer-yearly-spending/
Data.ai. "Tiktok Annual Consumer Spending Worldwide from 2016 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 11 Dec 2023, https://www.statista.com/statistics/1428578/global-tiktok-consumer-yearly-spending/
Data.ai, TikTok annual consumer spending worldwide from 2016 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1428578/global-tiktok-consumer-yearly-spending/ (last visited December 21, 2024)
TikTok annual consumer spending worldwide from 2016 to 2023 (in million U.S. dollars) [Graph], Data.ai, December 11, 2023. [Online]. Available: https://www.statista.com/statistics/1428578/global-tiktok-consumer-yearly-spending/
