Preferences for human connection vs. automation in customer service in Nordics 2023
In the Nordics, which refers to Sweden, Finland, Norway, and Denmark, the preference of automation or human interaction when it comes to customer service varied depending on the generation. The consumers which preferred an automated system for simpler issues the most were Millennials, with more than 65 percent respondent share. Millennials were also most likely to expect a person to respond when directly contacting a company, with 70 percent respondent share.