TikTok views of the most popular women's fragrances worldwide 2023

Published by
D. Petruzzi,
Dec 15, 2023
With nearly 589 million TikTok views, Baccarat Rouge 540 by Maison Francis Kurkdijan was the leading women's fragrances with the highest number of TikTok views as of 2023. Miss Dior racked up around 554 million TikTok views globally that year.

Number of TikTok views of the most popular women's fragrances worldwide in 2023 (in million views)

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Sources

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Release date

November 2023

Region

Worldwide

Survey time period

2023

Supplementary notes

The fragrances are defined as "leading" by the source according to a ranking based on search volume, Instagram mentions, and TikTok views.

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