Share of Europeans with online subscriptions 2023

Published by
Koen van Gelder,
Oct 7, 2024
Czech consumers are the most avid subscription consumers in Europe. A widespread 2023 survey revealed that 41 percent of consumers in Czechia have an online product subscription. Runners-up are Austria and Spain, where 37 percent of consumers use the subscription e-commerce model. Online product subscriptions exist for a large variety of products, from food and beauty products, to clothing and shaving products.

Share of Europeans with online product subscriptions in 2023, by country

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Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 respondents

Special properties

European online shoppers

Supplementary notes

Covers 10 key European markets: UK, France, Spain, Germany, Sweden, Poland, Netherlands, Italy, Czechia and Austria.

Over 5,000 shoppers surveyed.

Online subscriptions in the following product categories: food, beauty products, shaving products, pet food, health supplements, household products, clothing, and other products.

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