Popular foods as gourmet rewards to oneself in Japan 2023

Published by C. Diep, Jan 4, 2024

According to a survey conducted in Japan in October 2023, around a quarter percent of respondents stated that they would treat themselves to a steak of the highest quality or Japanese grilled meat (yakiniku) as a reward. In contrast, 13.5 percent of respondents considered enjoying high-priced plates at a conveyor belt sushi restaurant as treating oneself with gourmet dining.

Most popular food items desired as gourmet rewards to oneself in Japan in 2023

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Release date

October 2023

Region

Japan

Survey time period

October 20 to 21, 2023

Number of respondents

1,100 respondents

Age group

20-69 years

Special properties

ten leading answers

Method of interview

Online survey

Supplementary notes

Figures represent food products respondents would want to eat as a "gourmet food reward".

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