As of 2023, over half of the companies were only selling B2C because companies were not part of the enterprise's target group. Almost eight percent of companies saw a lack of necessary features on the e-commerce platform.
Reason for companies to sell only B2C in Finland in 2023
Characteristic
Share of customers
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Paytrail. (October 30, 2023). Reason for companies to sell only B2C in Finland in 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1428398/reason-for-companies-to-sell-only-b2c-finland/
Paytrail. "Reason for companies to sell only B2C in Finland in 2023." Chart. October 30, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1428398/reason-for-companies-to-sell-only-b2c-finland/
Paytrail. (2023). Reason for companies to sell only B2C in Finland in 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1428398/reason-for-companies-to-sell-only-b2c-finland/
Paytrail. "Reason for Companies to Sell Only B2c in Finland in 2023." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1428398/reason-for-companies-to-sell-only-b2c-finland/
Paytrail, Reason for companies to sell only B2C in Finland in 2023 Statista, https://www.statista.com/statistics/1428398/reason-for-companies-to-sell-only-b2c-finland/ (last visited July 03, 2024)
Reason for companies to sell only B2C in Finland in 2023 [Graph], Paytrail, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1428398/reason-for-companies-to-sell-only-b2c-finland/