Top products for cross-border e-commerce in Europe 2023

Published by
Koen van Gelder,
Oct 7, 2024
Clothing and footwear was by far the most popular product category for cross-border e-commerce in Europe in 2023. 60 percent of respondents to a widespread survey stated that they most frequently buy products from this category on foreign online stores. Consumer electronics came in second, with a mere 27 percent of respondents indicating that they buy such products abroad.

Leading product categories for cross-border e-commerce purchases in Europe in 2023

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Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 respondents

Special properties

European online shoppers

Supplementary notes

Covers 10 key European markets: UK, France, Spain, Germany, Sweden, Poland, Netherlands, Italy, Czechia and Austria.

Over 5,000 shoppers surveyed.

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Statistics on " Cross-border e-commerce "

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Overview

6

Retailers and platforms

7

Consumer behavior

7

Challenges

7

Spotlight: China

6

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Topics

Digital payments trends across EuropeMobile payments with digital walletsA2A (account-to-account) paymentsDigital payments landscape in SpainDigital payments landscape in Sweden
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