During the second quarter of 2023, around 35 percent of global shoppers reported shopping online on a weekly basis. When looking at country breakdown, the United States and the United Kingdom had the highest share of weekly online shoppers among selected countries, with 58 percent and 51 percent, respectively.
Share of consumers that shop online on a weekly basis in selected countries worldwide in 2nd quarter 2023
*The sample size includes a minimum of 1,000 respondents in each of the following 18 markets: the United States, United Kingdom, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece.
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Klarna. (December 12, 2023). Share of consumers that shop online on a weekly basis in selected countries worldwide in 2nd quarter 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1428370/share-of-weekly-online-shoppers-by-country/
Klarna. "Share of consumers that shop online on a weekly basis in selected countries worldwide in 2nd quarter 2023." Chart. December 12, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1428370/share-of-weekly-online-shoppers-by-country/
Klarna. (2023). Share of consumers that shop online on a weekly basis in selected countries worldwide in 2nd quarter 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1428370/share-of-weekly-online-shoppers-by-country/
Klarna. "Share of Consumers That Shop Online on a Weekly Basis in Selected Countries Worldwide in 2nd Quarter 2023." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1428370/share-of-weekly-online-shoppers-by-country/
Klarna, Share of consumers that shop online on a weekly basis in selected countries worldwide in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1428370/share-of-weekly-online-shoppers-by-country/ (last visited November 24, 2024)
Share of consumers that shop online on a weekly basis in selected countries worldwide in 2nd quarter 2023 [Graph], Klarna, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1428370/share-of-weekly-online-shoppers-by-country/