Female consumer opinion on brands misrepresenting them in the U.S. 2022, by age group

Published by
J. G. Navarro,
Jan 4, 2024
During a late 2022 survey among female consumers in the United States, over 70 percent of respondents aged 18 to 49 said they were much or somewhat less likely to buy from brands whose advertisements ignored or misrepresented women. Among women aged 50 and over, that share stood at 65 percent.

Female consumer attitudes towards brands whose advertisements ignored or misrepresented women in the United States as of November 2022, by age group

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Sources

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Release date

November 2023

Region

United States

Survey time period

November 2 to 30, 2022

Number of respondents

7,368 respondents

Age group

18 years and older

Supplementary notes

* Number of respondents aged 18 to 49: 3,782.

** Number of respondents aged 50 and over: 3,586.

The source did not specify the survey type and included oversamples of 2,088 Black/African Americans, 1,972 Hispanic Americans, and 1,974 Asian American and Pacific Islanders.

Missing percentage points to 100 are due to rounding or skipped responses online.

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