During an August 2023 survey among consumers aged 55 and above in the United States, almost two-thirds (or 65 percent) said a brand they already knew and trusted influenced their choice of brand or item. Around 11 percent mentioned recommendations from friends and/or family, while no respondent from that age group cited in-store salespersons' recommendations.
Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience (@CivicScience). (October 6, 2023). Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience). "Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023." Chart. October 6, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience). (2023). Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience). "Leading Influences on Choosing a Brand or Item According to Consumers Aged 55 Years and above in The United States as of August 2023." Statista, Statista Inc., 6 Oct 2023, https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience), Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023 Statista, https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/ (last visited October 02, 2024)
Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023 [Graph], CivicScience (@CivicScience), October 6, 2023. [Online]. Available: https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
