During an August 2023 survey among adults in the United States, approximately 57 percent said a brand they already knew and trusted influenced their choice of brand or item. Around 12 percent mentioned recommendations from friends and/or family.
Leading influences on choosing a brand or item according to consumers in the United States as of August 2023
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CivicScience (@CivicScience). (October 6, 2023). Leading influences on choosing a brand or item according to consumers in the United States as of August 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1428199/influences-brand-choice-united-states/
CivicScience (@CivicScience). "Leading influences on choosing a brand or item according to consumers in the United States as of August 2023." Chart. October 6, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1428199/influences-brand-choice-united-states/
CivicScience (@CivicScience). (2023). Leading influences on choosing a brand or item according to consumers in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1428199/influences-brand-choice-united-states/
CivicScience (@CivicScience). "Leading Influences on Choosing a Brand or Item According to Consumers in The United States as of August 2023." Statista, Statista Inc., 6 Oct 2023, https://www.statista.com/statistics/1428199/influences-brand-choice-united-states/
CivicScience (@CivicScience), Leading influences on choosing a brand or item according to consumers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1428199/influences-brand-choice-united-states/ (last visited December 26, 2024)
Leading influences on choosing a brand or item according to consumers in the United States as of August 2023 [Graph], CivicScience (@CivicScience), October 6, 2023. [Online]. Available: https://www.statista.com/statistics/1428199/influences-brand-choice-united-states/
