According to a survey conducted among internet users in Vietnam by Decision Lab in the second quarter of 2024, Facebook was the leading primary social media app among Gen Z and Gen Y. Meanwhile, the Vietnamese platform Zalo was the primary social media platform among Gen X, reported by around 45 percent of respondents from this generation.
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Everything on "Social media in Vietnam" in one document: edited and divided into chapters, including detailed references.
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Overview
Users
Leading platforms
Social commerce
Influencer marketing
User behavior
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