According to a survey conducted among internet users in Vietnam by Decision Lab in the second quarter of 2024, Facebook was the leading primary social media app among Gen Z and Gen Y. Meanwhile, the Vietnamese platform Zalo was the primary social media platform among Gen X, reported by around 45 percent of respondents from this generation.
Leading primary social media platforms among internet users in Vietnam as of 2nd quarter of 2024, by generation
Original question: “If you can only use one social media platform, which platform will you select?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Z are those born between 1997 and 2005.
Number of respondents: Gen X = 279 Gen Y = 474 Gen Z = 439
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Decision Lab. (August 26, 2024). Leading primary social media platforms among internet users in Vietnam as of 2nd quarter of 2024, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab. "Leading primary social media platforms among internet users in Vietnam as of 2nd quarter of 2024, by generation." Chart. August 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab. (2024). Leading primary social media platforms among internet users in Vietnam as of 2nd quarter of 2024, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab. "Leading Primary Social Media Platforms among Internet Users in Vietnam as of 2nd Quarter of 2024, by Generation." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab, Leading primary social media platforms among internet users in Vietnam as of 2nd quarter of 2024, by generation Statista, https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/ (last visited December 21, 2024)
Leading primary social media platforms among internet users in Vietnam as of 2nd quarter of 2024, by generation [Graph], Decision Lab, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
