According to a survey conducted among internet users in Vietnam by Decision Lab in the fourth quarter of 2023, Facebook was the leading primary social media app among Gen Z and Gen Y. Meanwhile, the Vietnamese platform Zalo was the primary social media platform among Gen X, reported by around 42 percent of respondents from this generation.
Leading primary social media platforms among internet users in Vietnam as of 4th quarter of 2023, by generation
Characteristic
Generation Z
Generation Y
Generation X
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Original question: “If you can only use one social media platform, which platform will you select?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Z are those born between 1997 and 2005.
Number of respondents: Gen X = 257 Gen Y = 429 Gen Z = 382
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Decision Lab. (April 3, 2024). Leading primary social media platforms among internet users in Vietnam as of 4th quarter of 2023, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab. "Leading primary social media platforms among internet users in Vietnam as of 4th quarter of 2023, by generation." Chart. April 3, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab. (2024). Leading primary social media platforms among internet users in Vietnam as of 4th quarter of 2023, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab. "Leading Primary Social Media Platforms among Internet Users in Vietnam as of 4th Quarter of 2023, by Generation." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/
Decision Lab, Leading primary social media platforms among internet users in Vietnam as of 4th quarter of 2023, by generation Statista, https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/ (last visited August 24, 2024)
Leading primary social media platforms among internet users in Vietnam as of 4th quarter of 2023, by generation [Graph], Decision Lab, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1428180/vietnam-leading-primary-social-media-apps-by-generation/