When consumers open holiday gifts in the United States 2023

Published by

Jan 14, 2025

This statistic shows the results of a survey conducted in the United States in October 2023. At approximately a third of responses, Americans most commonly opened holiday gifts on Christmas Day before having breakfast. Nearly a fifth of those surveyed said they exchanged gifts on Christmas Eve.

Most common times consumers open holiday gifts in the United States in 2023

Characteristic	Share of respondents
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Release date

November 2023

More information

Region

United States

Survey time period

October 19 to 29, 2023

Number of respondents

1,045 respondents

Age group

18-64 years

Special properties

online residential population

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When is the (main) time to open gifts in your home?"

Citation formats

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