According to a survey conducted in the United States from October to November 2023, 82 percent of the general population said they would not be willing to pay for an ad-free version of Facebook or Instagram, whilst 14 percent stated they would be willing to pay up to 10 U.S. dollars per month for ad-free versions. Overall, Generation X and Baby boomers were the least likely to want to part ways with their money to have an advertisement free version of the social networks.
Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation
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CivicScience. (November 1, 2023). Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience. "Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation." Chart. November 1, 2023. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience. (2023). Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience. "Share of Adults in The United States on Monthly Amount They Would Be Willing to Pay for An Advert-free Version of Facebook And/or Instagram as of November 2023, by Generation." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1428098/us-adults-ad-free-facebook-instagram/
CivicScience, Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation Statista, https://www.statista.com/statistics/1428098/us-adults-ad-free-facebook-instagram/ (last visited March 10, 2025)
Share of adults in the United States on monthly amount they would be willing to pay for an advert-free version of Facebook and/or Instagram as of November 2023, by generation [Graph], CivicScience, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1428098/us-adults-ad-free-facebook-instagram/
