Consumers in Belgium gave insight into whether they prefer human connection or an automated customer service in 2023. The preferences varied depending on the respondents age group, with Generation Z preferring human interaction when contacting a company, and Baby boomers expecting that the least. Millennials, more than 60 percent, preferred the automated system for solving simpler issues.
Share of customers preferring human connection vs. automation in customer service in Belgium in 2023, by generation
Characteristic
I prefer an automated service for simple issues
I expect a human to immediately respond when I contact a company
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (September 22, 2023). Share of customers preferring human connection vs. automation in customer service in Belgium in 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1428036/human-connection-vs-automation-in-customer-service-belgium/
Salesforce Research. "Share of customers preferring human connection vs. automation in customer service in Belgium in 2023, by generation." Chart. September 22, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1428036/human-connection-vs-automation-in-customer-service-belgium/
Salesforce Research. (2023). Share of customers preferring human connection vs. automation in customer service in Belgium in 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1428036/human-connection-vs-automation-in-customer-service-belgium/
Salesforce Research. "Share of Customers Preferring Human Connection Vs. Automation in Customer Service in Belgium in 2023, by Generation." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1428036/human-connection-vs-automation-in-customer-service-belgium/
Salesforce Research, Share of customers preferring human connection vs. automation in customer service in Belgium in 2023, by generation Statista, https://www.statista.com/statistics/1428036/human-connection-vs-automation-in-customer-service-belgium/ (last visited November 22, 2024)
Share of customers preferring human connection vs. automation in customer service in Belgium in 2023, by generation [Graph], Salesforce Research, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1428036/human-connection-vs-automation-in-customer-service-belgium/
