According to a survey done in October 2023, around 20 percent of respondents in the United States indicated that they purchased items on social media because of the limited time offers provided. Another 20 percent did so in order to discover and save new products.
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023
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The Influencer Marketing Factory. (November 5, 2023). Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory. "Reasons why customers purchase items via social commerce platforms in the United States as of October 2023." Chart. November 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory. (2023). Reasons why customers purchase items via social commerce platforms in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory. "Reasons Why Customers Purchase Items via Social Commerce Platforms in The United States as of October 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
The Influencer Marketing Factory, Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 Statista, https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/ (last visited December 21, 2024)
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/
