During an August 2023 survey, 22 percent of surveyed small or medium business (SMB) owners across different industries were concerned about their holiday season marketing plan. The entertainment and recreation industry stood first regarding the level of concern, with 34 percent of respondents within that sector being concerned.
Share of small and medium-sized businesses (SMBs) concerned about their holiday season social media or marketing plan in the United States as of August 2023, by industry
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: construction & contracting; entertainment & recreation; food & beverage; hospitality & accommodation; retail; or restaurant & bar.
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Share of small and medium-sized businesses (SMBs) concerned about their holiday season social media or marketing plan in the United States as of August 2023, by industry [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) concerned about their holiday season social media or marketing plan in the United States as of August 2023, by industry." Chart. August 31, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult, Verizon (Verizon Business). (2023). Share of small and medium-sized businesses (SMBs) concerned about their holiday season social media or marketing plan in the United States as of August 2023, by industry. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Concerned about Their Holiday Season Social Media or Marketing Plan in The United States as of August 2023, by Industry." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) concerned about their holiday season social media or marketing plan in the United States as of August 2023, by industry Statista, https://www.statista.com/statistics/1427850/marketing-concerns-smbs-holidays-us/ (last visited December 04, 2024)
Share of small and medium-sized businesses (SMBs) concerned about their holiday season social media or marketing plan in the United States as of August 2023, by industry [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1427850/marketing-concerns-smbs-holidays-us/
