As of late 2023, according to a survey done in October 2023, around 31 percent of customers in the United States indicated that they did not purchase items on social media because they did not trust the platforms. Another 23 percent did not do it because they refused to share sensitive information (e.g. billing address, credit card information) on the platforms.
Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023
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The Influencer Marketing Factory. (November 5, 2023). Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1427836/customer-reasons-not-purchasing-social-commerce-usa/
The Influencer Marketing Factory. "Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023." Chart. November 5, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1427836/customer-reasons-not-purchasing-social-commerce-usa/
The Influencer Marketing Factory. (2023). Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1427836/customer-reasons-not-purchasing-social-commerce-usa/
The Influencer Marketing Factory. "Reasons Why Customers Have Not Purchased Items via Social Commerce Platforms in The United States as of October 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427836/customer-reasons-not-purchasing-social-commerce-usa/
The Influencer Marketing Factory, Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023 Statista, https://www.statista.com/statistics/1427836/customer-reasons-not-purchasing-social-commerce-usa/ (last visited January 08, 2025)
Reasons why customers have not purchased items via social commerce platforms in the United States as of October 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427836/customer-reasons-not-purchasing-social-commerce-usa/
