During an August 2023 survey, approximately 14 percent of surveyed small or medium business (SMB) owners used artificial intelligence (AI) across marketing and/or social media. 36 percent of respondents said they would consider using AI in the future, while 35 percent stated they were not planning on using AI.
Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023
among small to midsize business owners and decision makers
Supplementary notes
Respondents belonged to one of the following industries: construction & contracting; entertainment & recreation; food & beverage; hospitality & accommodation; retail; or restaurant & bar.
Survey type not specified.
Figures might not add up to 100 percent due to rounding
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1427822/smbs-ai-social-media-marketing-usa/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1427822/smbs-ai-social-media-marketing-usa/
Morning Consult, Verizon (Verizon Business). (2023). Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1427822/smbs-ai-social-media-marketing-usa/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) That Used Vs Did Not Use Artificial Intelligence (Ai) in Marketing or Social Media in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1427822/smbs-ai-social-media-marketing-usa/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023 Statista, https://www.statista.com/statistics/1427822/smbs-ai-social-media-marketing-usa/ (last visited November 04, 2024)
Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023 [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1427822/smbs-ai-social-media-marketing-usa/
