As of late 2023, around 62 percent of consumers in the United States indicated that they preferred e-commerce platforms for online shopping. Another 22 percent of American shoppers stated that they liked social commerce (done on social media) better.
Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Influencer Marketing Factory. (November 5, 2023). Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory. "Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023." Chart. November 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory. (2023). Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory. "Customer Preferences of E-commerce Vs. Social Commerce Platforms in The United States in 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/
The Influencer Marketing Factory, Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023 Statista, https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/ (last visited July 22, 2024)
Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427821/customer-preference-e-commerce-social-commerce-platforms-usa/