According to a 2023 survey conducted in Indonesia, approximately 64.5 percent of respondents indicated their online purchasing decision was most likely influenced by social media. In comparison, around 8.7 percent of respondents made online purchases due to being influenced by a celebrity.
Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Standard Insights. (April 5, 2023). Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. "Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023." Chart. April 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. (2023). Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. "Sources That Influenced Online Purchasing Decisions among Consumers in Indonesia as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights, Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 Statista, https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/ (last visited August 25, 2024)
Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/