According to a 2023 survey conducted in Indonesia, approximately 64.5 percent of respondents indicated their online purchasing decision was most likely influenced by social media. In comparison, around 8.7 percent of respondents made online purchases due to being influenced by a celebrity.
Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023
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Standard Insights. (April 5, 2023). Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. "Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023." Chart. April 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. (2023). Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. "Sources That Influenced Online Purchasing Decisions among Consumers in Indonesia as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights, Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 Statista, https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/ (last visited December 22, 2024)
Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
