According to a 2023 survey conducted in Indonesia, approximately 64.5 percent of respondents indicated their online purchasing decision was most likely influenced by social media. In comparison, around 8.7 percent of respondents made online purchases due to being influenced by a celebrity.
Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023
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Standard Insights. (April 5, 2023). Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. "Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023." Chart. April 5, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. (2023). Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights. "Sources That Influenced Online Purchasing Decisions among Consumers in Indonesia as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
Standard Insights, Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 Statista, https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/ (last visited November 21, 2024)
Sources that influenced online purchasing decisions among consumers in Indonesia as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427755/indonesia-influences-on-online-purchasing-decision/
