Most popular items purchased online in Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Jul 23, 2024
According to a 2023 survey conducted in Indonesia, approximately 70.13 percent of respondents stated they purchased clothes and footwear online, making it the most popular online purchase. In comparison, nearly 3.5 percent of survey participants shopped luxury goods online.

Most popular items purchased online among consumers in Indonesia as of January 2023

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Release date

April 2023

Region

Indonesia

Survey time period

January 2023

Number of respondents

1,434 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "What product category do you prefer to shop online?"

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Statistics on " E-commerce in Indonesia "

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Overview

5

Key indicators

4

E-commerce users

4

Leading platforms

7

Payment methods

6

Logistics

5

Shopping behavior

7

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Topics

E-commerce in IndonesiaInternet usage in IndonesiaConsumer shopping behavior in IndonesiaRetail trade in IndonesiaSocial commerce in Indonesia
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