Consumers' opinion on plant-based products in Italy 2023

Published by
T. Ozbun,
Dec 7, 2023
According to a survey, in 2023, 71.3 percent of respondents in Italy already familiar with plant-based products stated that they consider them to be good and tasty. Moreover, another 71.1 percent believe them to be digestible, while 70.3 percent think they are an aid to the planet.

Consumers' perception of plant-based products in Italy in 2023

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Release date

April 2023

Region

Italy

Survey time period

March 4 to 12, 2023

Number of respondents

1,200 respondents

Age group

18-70 years

Special properties

Among consumers already familiar with plant-based products

Method of interview

Online survey

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