According to a survey, in 2023, 71.3 percent of respondents in Italy already familiar with plant-based products stated that they consider them to be good and tasty. Moreover, another 71.1 percent believe them to be digestible, while 70.3 percent think they are an aid to the planet.
Consumers' perception of plant-based products in Italy in 2023
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Share of respondents
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ItaliaFruit News. (April 6, 2023). Consumers' perception of plant-based products in Italy in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1427568/consumers-opinion-plant-based-products-italy/
ItaliaFruit News. "Consumers' perception of plant-based products in Italy in 2023." Chart. April 6, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1427568/consumers-opinion-plant-based-products-italy/
ItaliaFruit News. (2023). Consumers' perception of plant-based products in Italy in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1427568/consumers-opinion-plant-based-products-italy/
ItaliaFruit News. "Consumers' Perception of Plant-based Products in Italy in 2023." Statista, Statista Inc., 6 Apr 2023, https://www.statista.com/statistics/1427568/consumers-opinion-plant-based-products-italy/
ItaliaFruit News, Consumers' perception of plant-based products in Italy in 2023 Statista, https://www.statista.com/statistics/1427568/consumers-opinion-plant-based-products-italy/ (last visited August 24, 2024)
Consumers' perception of plant-based products in Italy in 2023 [Graph], ItaliaFruit News, April 6, 2023. [Online]. Available: https://www.statista.com/statistics/1427568/consumers-opinion-plant-based-products-italy/