Consumers watching favorite new or older shows in the U.S. 2021-2024

Published by

Jul 11, 2025

When asked about a favorite TV show consumers started watching in 2024,

percent of respondents from the U.S. picked a new title. The majority of TV viewers interviewed tended to watch older series. Moreover, the share of respondents who chose established shows increased in recent years.

Distribution of consumers watching favorite new and older shows in the United States from 2021 to 2024

Characteristic	New show: first season in past year	Older show: it's been on several years
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Release date

November 2024

More information

Region

United States

Survey time period

2021 to 2024

Number of respondents

1,602*

Age group

16-74 years

Special properties

consumers with broadband watching at least 1 hour of TV per week, among those who discovered a new favorite show in the past year

Supplementary notes

*Number of respondents from October 2024.

The question was phrased by the source as follows: “Which best describes the favorite show you've started watching?”

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