The leading impression of sustainable products in Japan was that they are connected to nature, as revealed in a survey on sustainable shopping behavior conducted in February 2023. Almost 34 percent of respondents named “natural” as an impression they had of sustainable products, with “gentle” following in second place.
Leading impression of sustainable products in Japan as of February 2023
respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures
Method of interview
Online survey
Supplementary notes
Original question: “What impression do you have of sustainable products?”
Multiple answers were allowed. Figures represent the ten leading impressions.
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Hakuhodo. (August 25, 2023). Leading impression of sustainable products in Japan as of February 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1427479/japan-impression-sustainable-products/
Hakuhodo. "Leading impression of sustainable products in Japan as of February 2023." Chart. August 25, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1427479/japan-impression-sustainable-products/
Hakuhodo. (2023). Leading impression of sustainable products in Japan as of February 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1427479/japan-impression-sustainable-products/
Hakuhodo. "Leading Impression of Sustainable Products in Japan as of February 2023." Statista, Statista Inc., 25 Aug 2023, https://www.statista.com/statistics/1427479/japan-impression-sustainable-products/
Hakuhodo, Leading impression of sustainable products in Japan as of February 2023 Statista, https://www.statista.com/statistics/1427479/japan-impression-sustainable-products/ (last visited December 30, 2024)
Leading impression of sustainable products in Japan as of February 2023 [Graph], Hakuhodo, August 25, 2023. [Online]. Available: https://www.statista.com/statistics/1427479/japan-impression-sustainable-products/
