Top fashion e-commerce marketplaces worldwide 2023, by gross merchandise value

Published by
L. Yltävä,
Oct 28, 2024

Chinese sites dominated the global ranking of the leading online marketplaces for fashion in 2023 by gross merchandise value. Pinduoduo made about 319 billion U.S. dollars in GMV in that year, followed by Tmall, which made about 204 billion U.S. dollars. Taobao ranked third with a GMV of approximately 177 billion U.S. dollars. 

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Leading online marketplaces in the fashion market worldwide in 2023, by gross merchandise value (in billion U.S. dollars)

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Supplementary notes

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global fashion market is based on the top marketplace brands according to GMV in this market in the year 2023. 

For more information please visit the methodology page on ecommerceDB.com.
The figures have been rounded.

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