In the first half of 2023, e-commerce sales of fragrances and cosmetics accounted for four of the gross merchandise volume (GMV) in Brazil, compared to three for the healthcare segment. The average purchase amount for fragrances and cosmetics was 122 Brazilian reals, against about140 reals for health products. Furthermore, health products constituted ten percent of all e-commerce orders, whereas fragrances and cosmetics comprised 15 percent.
Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2023
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NielsenIQ, & Ebit. (August 21, 2023). Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1427476/health-hygiene-beauty-e-commerce-gmv-brazil/
NielsenIQ, und Ebit. "Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2023." Chart. August 21, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1427476/health-hygiene-beauty-e-commerce-gmv-brazil/
NielsenIQ, Ebit. (2023). Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1427476/health-hygiene-beauty-e-commerce-gmv-brazil/
NielsenIQ, and Ebit. "Key Figures on The Health, Fragrance and Cosmetics E-commerce Category in Brazil in 1st Half 2023." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1427476/health-hygiene-beauty-e-commerce-gmv-brazil/
NielsenIQ & Ebit, Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2023 Statista, https://www.statista.com/statistics/1427476/health-hygiene-beauty-e-commerce-gmv-brazil/ (last visited November 21, 2024)
Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2023 [Graph], NielsenIQ, & Ebit, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1427476/health-hygiene-beauty-e-commerce-gmv-brazil/
