Key figures on health, fragrance and cosmetics e-commerce in Brazil 2024

Published by Statista Research Department, Dec 9, 2024

In the first half of 2024, e-commerce orders of fragrances and cosmetics increased 24.5 percent regarding the same period in 2023. The gross merchandise value (GMV) increased 20 percent in the health sector, with a larger increase for pure players than brick-and-click retailers.

Key figures on the health, fragrance and cosmetics e-commerce category in Brazil in 1st half 2024

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Release date

August 2024

Region

Brazil

Survey time period

H1 2024

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Topics

Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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