The majority of Japanese consumers in their seventies bought products produced environmentally friendly, as revealed in a survey on sustainable shopping behavior conducted in February 2023. While 57.8 percent of respondents in their seventies stated that they at least sometimes consciously bought products produced without burdening the environment, only a minority of respondents below the age of 70 showed similar shopping behavior.
Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group
respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures
Method of interview
Online survey
Supplementary notes
Original question: "When shopping, to what extent do you do the following consciously? - I buy products that do not burden the environment during production or manufacturing."
Figures represent the sum of respondents stating that they always, often, or sometimes did the stated action consciously.
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Hakuhodo. (August 25, 2023). Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo. "Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group." Chart. August 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo. (2023). Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo. "Share of Consumers Buying Products from Eco-friendly Production and Manufacturing in Japan as of February 2023, by Age Group." Statista, Statista Inc., 25 Aug 2023, https://www.statista.com/statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
Hakuhodo, Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group Statista, https://www.statista.com/statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/ (last visited December 21, 2024)
Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2023, by age group [Graph], Hakuhodo, August 25, 2023. [Online]. Available: https://www.statista.com/statistics/1427464/japan-share-shopper-eco-friendly-produced-product-by-age/
