Among selected beauty and personal care brand websites in Brazil, belezanaweb.com.br registered the highest bounce rate in October 2023, at approximately 54.3 percent. natura.com.br was next, with a bounce rate of over 46 percent. Of the beauty and personal care e-tailers analyzed, epocacosmeticos.com.br had the lowest bounce rate at 40.9 percent.
Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023
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The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on the site.
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SimilarWeb. (December 6, 2023). Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1427455/bounce-rate-online-beauty-cosmetics-sites-brazil/
SimilarWeb. "Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023." Chart. December 6, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1427455/bounce-rate-online-beauty-cosmetics-sites-brazil/
SimilarWeb. (2023). Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1427455/bounce-rate-online-beauty-cosmetics-sites-brazil/
SimilarWeb. "Bounce Rate of Leading Beauty and Cosmetics Websites in Brazil in October 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1427455/bounce-rate-online-beauty-cosmetics-sites-brazil/
SimilarWeb, Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023 Statista, https://www.statista.com/statistics/1427455/bounce-rate-online-beauty-cosmetics-sites-brazil/ (last visited August 25, 2024)
Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023 [Graph], SimilarWeb, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1427455/bounce-rate-online-beauty-cosmetics-sites-brazil/