Bounce rate of leading beauty and cosmetics sites in Brazil 2023

Published by
Stephanie Chevalier,
Dec 6, 2023
Among selected beauty and personal care brand websites in Brazil, belezanaweb.com.br registered the highest bounce rate in October 2023, at approximately 54.3 percent. natura.com.br was next, with a bounce rate of over 46 percent. Of the beauty and personal care e-tailers analyzed, epocacosmeticos.com.br had the lowest bounce rate at 40.9 percent.

Bounce rate of leading beauty and cosmetics websites in Brazil in October 2023

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Release date

December 2023

Region

Brazil

Survey time period

October 2023

Supplementary notes

The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on the site.
The date of release is that of last access.

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