Hindi general entertainment content (GEC) accounted for 24 percent of advertising across GEC television channels in India as of the first half of 2023, making it the leading subgenre. The next leading subgenres were the Tamil and the Telugu GECs given that the South-Indian market is the second largest demographic within the Indian television market.
Distribution of general entertainment content ad volume on TV in India in the first half of 2023, by language
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TAM Media Research. (September 15, 2023). Distribution of general entertainment content ad volume on TV in India in the first half of 2023, by language [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research. "Distribution of general entertainment content ad volume on TV in India in the first half of 2023, by language." Chart. September 15, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research. (2023). Distribution of general entertainment content ad volume on TV in India in the first half of 2023, by language. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research. "Distribution of General Entertainment Content Ad Volume on Tv in India in The First Half of 2023, by Language." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
TAM Media Research, Distribution of general entertainment content ad volume on TV in India in the first half of 2023, by language Statista, https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/ (last visited November 19, 2024)
Distribution of general entertainment content ad volume on TV in India in the first half of 2023, by language [Graph], TAM Media Research, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1427432/india-gec-tv-advertising-by-language/
