GEC channel advertising India H1 2024, by language

Published by
Tanushree Basuroy,
Dec 11, 2024

Hindi general entertainment content (GEC) accounted for 24 percent of advertising across GEC television channels in India in the first half of 2024, making it the leading subgenre. The next leading subgenres were the Tamil and the Telugu GECs given that the South-Indian market is the second-largest demographic within the Indian television market.

Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language

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Release date

August 2024

Region

India

Survey time period

H1 2024

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Television entertainment in IndiaFilm industry in IndiaMedia and entertainment in IndiaTelevision industry in IndiaPay TV in India
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