Distribution of Zalando's marketplace GMV 2023, by category

Published by
L. Yltävä,
Oct 30, 2024

Fashion sales accounted for the largest portion of Zalando's gross merchandise volume (GMV) in 2023. The most popular type of fashion product was apparel, which made up about half of the total GMV. Footwear accounted for one-fifth of the GMV, closely followed by bags and accessories, which had a share of 19 percent. The remaining GMV share originated from sales of personal care products.

Gross merchandise volume (GMV) distribution of Zalando's marketplace in 2023, by product category

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