Across all age ranges, what may be considered the fundamental features required for the operation of a trading app, received the highest rating of ease. Account creation received a low of 4.2 from respondents in the 65 to 74-year-old category and a high of 4.4 from three other age segments. The feature of adding money scored 4.5 unanimously across all respondent's categories. Other features such as setting a risk profile were ranked as more difficult, receiving a score ranging from 2.3 to 2.9.
Ease of using specific trading app features for retail investors in the United Kingdom in 2023, by age
Scoring from one (difficult) to five (easy)
18-24
25-34
35-44
45-54
55-64
65-74
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Survey respondents were located in the United Kingdom ranging from 18 to 75
years old. Each respondent was a user of a trading app with varying portfolio values and goals.
Respondents were asked to score the ease of using specific app features from one to five. One being difficult and five being easy.
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Buzzfire. (October 31, 2023). Ease of using specific trading app features for retail investors in the United Kingdom in 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1427426/ease-of-using-trading-app-features-for-retail-investors-in-the-uk-by-age/
Buzzfire. "Ease of using specific trading app features for retail investors in the United Kingdom in 2023, by age ." Chart. October 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1427426/ease-of-using-trading-app-features-for-retail-investors-in-the-uk-by-age/
Buzzfire. (2023). Ease of using specific trading app features for retail investors in the United Kingdom in 2023, by age . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1427426/ease-of-using-trading-app-features-for-retail-investors-in-the-uk-by-age/
Buzzfire. "Ease of Using Specific Trading App Features for Retail Investors in The United Kingdom in 2023, by Age ." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1427426/ease-of-using-trading-app-features-for-retail-investors-in-the-uk-by-age/
Buzzfire, Ease of using specific trading app features for retail investors in the United Kingdom in 2023, by age Statista, https://www.statista.com/statistics/1427426/ease-of-using-trading-app-features-for-retail-investors-in-the-uk-by-age/ (last visited July 22, 2024)
Ease of using specific trading app features for retail investors in the United Kingdom in 2023, by age [Graph], Buzzfire, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1427426/ease-of-using-trading-app-features-for-retail-investors-in-the-uk-by-age/
