During the first half of 2024, toilet soaps accounted for nine percent of the overall advertising volume on general entertainment channels in India, making it the leading ad category within the TV genre. It was followed by the milk beverages' category. Most of the categories belonged to the personal care and hygiene or the food and beverages sectors.
Leading ad categories in general entertainment content on television in India in the 1st half of 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TAM Media Research. (August 22, 2024). Leading ad categories in general entertainment content on television in India in the 1st half of 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. "Leading ad categories in general entertainment content on television in India in the 1st half of 2024." Chart. August 22, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. (2024). Leading ad categories in general entertainment content on television in India in the 1st half of 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. "Leading Ad Categories in General Entertainment Content on Television in India in The 1st Half of 2024." Statista, Statista Inc., 22 Aug 2024, https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research, Leading ad categories in general entertainment content on television in India in the 1st half of 2024 Statista, https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/ (last visited December 19, 2024)
Leading ad categories in general entertainment content on television in India in the 1st half of 2024 [Graph], TAM Media Research, August 22, 2024. [Online]. Available: https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
