During the first half of 2023, toilet soaps accounted for eight percent of the overall advertising volume on general entertainment channels in India, making it the leading ad category within the TV genre. It was followed by the toilet and floor cleaner category. Most of the categories belonged to the personal care and hygiene or the food and beverages sectors.
Leading ad categories in general entertainment content on television in India in the first half of 2023
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TAM Media Research. (September 15, 2023). Leading ad categories in general entertainment content on television in India in the first half of 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. "Leading ad categories in general entertainment content on television in India in the first half of 2023." Chart. September 15, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. (2023). Leading ad categories in general entertainment content on television in India in the first half of 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. "Leading Ad Categories in General Entertainment Content on Television in India in The First Half of 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research, Leading ad categories in general entertainment content on television in India in the first half of 2023 Statista, https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/ (last visited November 19, 2024)
Leading ad categories in general entertainment content on television in India in the first half of 2023 [Graph], TAM Media Research, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1427421/india-leading-categories-in-gec-tv-advertising/
