According to a survey from July 2023, the majority of TV streaming viewers in Canada was among the Generation X, with 37 percent of people interviewed being born between 1965 and 1980. While baby boomers still watch traditional cable TV more than streaming content, Gen Z and millennials opt for online video platforms, such as Netflix or Disney+.
Distribution of TV streaming and cable TV viewers in Canada as of July 2023, by generation
Characteristic
TV streaming users
Cable TV viewers
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Roku. (September 26, 2023). Distribution of TV streaming and cable TV viewers in Canada as of July 2023, by generation [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1427400/tv-streaming-cable-tv-viewers-canada-generation/
Roku. "Distribution of TV streaming and cable TV viewers in Canada as of July 2023, by generation ." Chart. September 26, 2023. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1427400/tv-streaming-cable-tv-viewers-canada-generation/
Roku. (2023). Distribution of TV streaming and cable TV viewers in Canada as of July 2023, by generation . Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1427400/tv-streaming-cable-tv-viewers-canada-generation/
Roku. "Distribution of Tv Streaming and Cable Tv Viewers in Canada as of July 2023, by Generation ." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1427400/tv-streaming-cable-tv-viewers-canada-generation/
Roku, Distribution of TV streaming and cable TV viewers in Canada as of July 2023, by generation Statista, https://www.statista.com/statistics/1427400/tv-streaming-cable-tv-viewers-canada-generation/ (last visited July 16, 2024)
Distribution of TV streaming and cable TV viewers in Canada as of July 2023, by generation [Graph], Roku, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1427400/tv-streaming-cable-tv-viewers-canada-generation/