Leading sectors in GEC advertising India H1 2024

Published by
Tanushree Basuroy,
Dec 11, 2024

During the first half of 2024, food and beverages accounted for the highest share of advertising volumes on general entertainment channels on television in India, that is 31 percent. It was followed by the personal care and hygiene segment. FMCG was the leading sector in terms of ad volume contribution within the TV genre that year.

Leading sectors in general entertainment content advertising on television in India in the 1st half of 2024

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Release date

August 2024

Region

India

Survey time period

H1 2024

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Statistics on " Television entertainment in India "

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Advertising

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Topics

Television entertainment in IndiaFilm industry in IndiaMedia and entertainment in IndiaTelevision industry in IndiaPay TV in India
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