Japanese consumers in their seventies were more likely to refrain from purchasing products that harm the environment or society, as revealed in a survey on sustainable shopping behavior conducted in February 2023. Over 73 percent of respondents aged 70 to 79 stated that they would sometimes avoid buying products with a negative impact on nature and society. The survey revealed that senior consumers were more likely not to buy unsustainable products.
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group
respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures
Method of interview
Online survey
Supplementary notes
Original question: "When shopping, to what extent do you do the following consciously? - I do not buy products that negatively impact the environment and society."
Figures represent the sum of respondents stating that they always, often, or sometimes did the stated action consciously.
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Hakuhodo. (August 25, 2023). Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. "Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group." Chart. August 25, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. (2023). Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. "Share of Consumers Refraining from Buying Products Harming The Environment and Society in Japan as of February 2023, by Age Group." Statista, Statista Inc., 25 Aug 2023, https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo, Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group Statista, https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/ (last visited November 21, 2024)
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group [Graph], Hakuhodo, August 25, 2023. [Online]. Available: https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
