Japanese consumers in their seventies were more likely to refrain from purchasing products that harm the environment or society, as revealed in a survey on sustainable shopping behavior conducted in February 2023. Over 73 percent of respondents aged 70 to 79 stated that they would sometimes avoid buying products with a negative impact on nature and society. The survey revealed that senior consumers were more likely not to buy unsustainable products.
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group
respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures
Method of interview
Online survey
Supplementary notes
Original question: "When shopping, to what extent do you do the following consciously? - I do not buy products that negatively impact the environment and society."
Figures represent the sum of respondents stating that they always, often, or sometimes did the stated action consciously.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hakuhodo. (August 25, 2023). Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. "Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group." Chart. August 25, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. (2023). Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. "Share of Consumers Refraining from Buying Products Harming The Environment and Society in Japan as of February 2023, by Age Group." Statista, Statista Inc., 25 Aug 2023, https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo, Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group Statista, https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/ (last visited December 22, 2024)
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2023, by age group [Graph], Hakuhodo, August 25, 2023. [Online]. Available: https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
