The overall view of retail investors surveyed in the United Kingdom saw the action of creating a brokerage account to be the easiest process to follow. The app feature that allowed users to check transactions and account history was also ranked highly among respondents receiving a score of 4.3.
Average ease of using specific trading app features for retail investors in the United Kingdom in 2023, by app feature
The data used was an average compiled from responses from retail investors with brokerage accounts on trading apps including Trading 212, HL (Hargreaves Lansdown), Freetrade, Etoro, AJ Bell YouInvest, Moneybox, Fidelity, Wealthify, Interactive Investor, and Nutmeg. Survey respondents were located in the United Kingdom ranging from 18 to 75 years old. Each respondent was a user of a trading app with varying portfolio values and goals.
Respondents were asked to score the ease of using specific app features from one to five. One being difficult and five being easy.
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Buzzfire. (October 31, 2023). Average ease of using specific trading app features for retail investors in the United Kingdom in 2023, by app feature [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1427364/average-ease-of-using-trading-app-features-for-retail-investors-in-the-uk-app-feature/
Buzzfire. "Average ease of using specific trading app features for retail investors in the United Kingdom in 2023, by app feature." Chart. October 31, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1427364/average-ease-of-using-trading-app-features-for-retail-investors-in-the-uk-app-feature/
Buzzfire. (2023). Average ease of using specific trading app features for retail investors in the United Kingdom in 2023, by app feature. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1427364/average-ease-of-using-trading-app-features-for-retail-investors-in-the-uk-app-feature/
Buzzfire. "Average Ease of Using Specific Trading App Features for Retail Investors in The United Kingdom in 2023, by App Feature." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1427364/average-ease-of-using-trading-app-features-for-retail-investors-in-the-uk-app-feature/
Buzzfire, Average ease of using specific trading app features for retail investors in the United Kingdom in 2023, by app feature Statista, https://www.statista.com/statistics/1427364/average-ease-of-using-trading-app-features-for-retail-investors-in-the-uk-app-feature/ (last visited December 23, 2024)
Average ease of using specific trading app features for retail investors in the United Kingdom in 2023, by app feature [Graph], Buzzfire, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1427364/average-ease-of-using-trading-app-features-for-retail-investors-in-the-uk-app-feature/
