TV GEC channel ad volume growth India H1 2021-H1 2024

Published by
Tanushree Basuroy,
Dec 11, 2024

Advertising volumes for the general entertainment content (GEC) genre in television declined by six percent in the first half of 2024 over the same period in the previous year. This has been attributed to fragmented viewership and stiff competition from video streaming players in recent times, according to industry experts.

Change in television advertising volumes in general entertainment content in India from 1st half of 2021 to 1st half of 2024

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Release date

August 2024

Region

India

Survey time period

H1 2021 to H1 2024

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Statistics on " Television entertainment in India "

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Topics

Television entertainment in IndiaFilm industry in IndiaMedia and entertainment in IndiaTelevision industry in IndiaPay TV in India
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