Advertising volumes for the general entertainment content (GEC) genre in television grew by five percent in the first half of 2023 over the same period in the previous year. Over a two year span, advertising in GEC television channels grew at a compound annual growth rate of nine percent. The genre also surpassed news channels to become the leading TV genre in terms of ad volume share in 2023.
Change in television advertising volumes in general entertainment content in India from 2021 to 2023
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TAM Media Research. (September 15, 2023). Change in television advertising volumes in general entertainment content in India from 2021 to 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1427301/india-growth-in-gec-tv-advertising-volumes/
TAM Media Research. "Change in television advertising volumes in general entertainment content in India from 2021 to 2023." Chart. September 15, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1427301/india-growth-in-gec-tv-advertising-volumes/
TAM Media Research. (2023). Change in television advertising volumes in general entertainment content in India from 2021 to 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1427301/india-growth-in-gec-tv-advertising-volumes/
TAM Media Research. "Change in Television Advertising Volumes in General Entertainment Content in India from 2021 to 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1427301/india-growth-in-gec-tv-advertising-volumes/
TAM Media Research, Change in television advertising volumes in general entertainment content in India from 2021 to 2023 Statista, https://www.statista.com/statistics/1427301/india-growth-in-gec-tv-advertising-volumes/ (last visited November 19, 2024)
Change in television advertising volumes in general entertainment content in India from 2021 to 2023 [Graph], TAM Media Research, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1427301/india-growth-in-gec-tv-advertising-volumes/
