Share of shoppers buying groceries online in Italy 2023, by generation

Published by Daniela Coppola, May 7, 2024
According to a survey carried out in the second quarter of 2023, approximately 22 percent of surveyed French consumers aged between 18 and 24 years old reported buying groceries online on a monthly basis. That figure stood at 14 percent for Baby Boomers.

Share of shoppers buying groceries online in Italy in 2nd quarter 2023, by generational cohorts

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Release date

December 2023

Region

Italy

Survey time period

Q2 2023

Number of respondents

1,000 respondents*

Age group

18 years and older

Supplementary notes

Release date is date of last access.
*19,293 consumers participated to the survey in 18 countries.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

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Statistics on " Online grocery market in Italy "

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Overview

5

Market trends

4

Players

8

Consumption

7

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Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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