In June 2024, there were 194 customer data platform (CDP) software vendors worldwide, 34 percent of which were focused on campaigns, 33 percent on delivery, and 18 percent on analytics. The remaining 15 percent were concentrated in the data sector.
Distribution of customer data platform (CDP) vendors worldwide in June 2024, by type
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CDP Institute. (July 31, 2024). Distribution of customer data platform (CDP) vendors worldwide in June 2024, by type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1427131/distribution-cdp-vendors-type-worldwide/
CDP Institute. "Distribution of customer data platform (CDP) vendors worldwide in June 2024, by type." Chart. July 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1427131/distribution-cdp-vendors-type-worldwide/
CDP Institute. (2024). Distribution of customer data platform (CDP) vendors worldwide in June 2024, by type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1427131/distribution-cdp-vendors-type-worldwide/
CDP Institute. "Distribution of Customer Data Platform (Cdp) Vendors Worldwide in June 2024, by Type." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1427131/distribution-cdp-vendors-type-worldwide/
CDP Institute, Distribution of customer data platform (CDP) vendors worldwide in June 2024, by type Statista, https://www.statista.com/statistics/1427131/distribution-cdp-vendors-type-worldwide/ (last visited December 21, 2024)
Distribution of customer data platform (CDP) vendors worldwide in June 2024, by type [Graph], CDP Institute, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1427131/distribution-cdp-vendors-type-worldwide/