During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 78 percent of respondents said that achieving sustainability is critical or important within their businesses and that some (55 percent) or all (23 percent) of their strategic priorities have been adjusted in accordance with it. Only four percent of respondents said sustainability was not a priority, and their priorities had not yet shifted.
Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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Dentsu. (October 13, 2023). Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu. "Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu. (2023). Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu. "Level of Importance of Advancing Sustainability for Business and Strategic Priority Changes According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
Dentsu, Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/ (last visited December 03, 2024)
Level of importance of advancing sustainability for business and strategic priority changes according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427107/importance-of-business-sustainability-cmos-canada-us/
