During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 53 percent of respondents listed data analysis among their plans for prioritizing focus on artificial intelligence (AI) over the next 12 months. Strategy, creative and content development for media use ranked second with 49 percent, while audience targeting and segmentation rounded up the top three, mentioned by 45 percent.
Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (October 13, 2023). Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu. "Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu. (2023). Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu. "Leading Plans to Prioritize Focus on Artificial Intelligence (Ai) in The following 12 Months According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu, Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/ (last visited December 21, 2024)
Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
