During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 53 percent of respondents listed data analysis among their plans for prioritizing focus on artificial intelligence (AI) over the next 12 months. Strategy, creative and content development for media use ranked second with 49 percent, while audience targeting and segmentation rounded up the top three, mentioned by 45 percent.
Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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Dentsu. (October 13, 2023). Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu. "Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu. (2023). Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu. "Leading Plans to Prioritize Focus on Artificial Intelligence (Ai) in The following 12 Months According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/
Dentsu, Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/ (last visited August 24, 2024)
Leading plans to prioritize focus on artificial intelligence (AI) in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427099/plans-to-focus-on-ai-by-cmos-canada-us/