During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 30 percent of respondents said their marketing budget would increase between five and 10 percent during the next 12 months. The share of interviewees thinking the budget would stay flat stood at 13 percent, while overall, respondents who thought it would decline amounted to only eight percent.
Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (October 13, 2023). Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1427041/marketing-budget-increase-cmos-canada-us/
Dentsu. "Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. October 13, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1427041/marketing-budget-increase-cmos-canada-us/
Dentsu. (2023). Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1427041/marketing-budget-increase-cmos-canada-us/
Dentsu. "Expected Marketing Budget Change in The following 12 Months According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1427041/marketing-budget-increase-cmos-canada-us/
Dentsu, Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1427041/marketing-budget-increase-cmos-canada-us/ (last visited December 22, 2024)
Expected marketing budget change in the following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1427041/marketing-budget-increase-cmos-canada-us/
