In this 2023 survey, over half of millennial shoppers in the United States bought secondhand items so as to save more money, while less than a third of respondents visited thrift stores in search of vintage items. Amongst all participants surveyed, the younger generations seemed to be more motivated by sustainability and chose to shop secondhand in order to reduce their environmental impact.
Reasons for buying secondhand items among United States millennials in 2023
The source adds that all consumer product segments (e.g. food, household goods, beverages, homewares, furniture, home improvement, electronics, apparel, health, beauty, sports, games, leisure and hobby, entertainment, and other various products) were included.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mercari. (July 25, 2023). Reasons for buying secondhand items among United States millennials in 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari. "Reasons for buying secondhand items among United States millennials in 2023." Chart. July 25, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari. (2023). Reasons for buying secondhand items among United States millennials in 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari. "Reasons for Buying Secondhand Items among United States Millennials in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari, Reasons for buying secondhand items among United States millennials in 2023 Statista, https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/ (last visited December 26, 2024)
Reasons for buying secondhand items among United States millennials in 2023 [Graph], Mercari, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
