In this 2023 survey, over half of millennial shoppers in the United States bought secondhand items so as to save more money, while less than a third of respondents visited thrift stores in search of vintage items. Amongst all participants surveyed, the younger generations seemed to be more motivated by sustainability and chose to shop secondhand in order to reduce their environmental impact.
Reasons for buying secondhand items among United States millennials in 2023
The source adds that all consumer product segments (e.g. food, household goods, beverages, homewares, furniture, home improvement, electronics, apparel, health, beauty, sports, games, leisure and hobby, entertainment, and other various products) were included.
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Mercari. (July 25, 2023). Reasons for buying secondhand items among United States millennials in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari. "Reasons for buying secondhand items among United States millennials in 2023." Chart. July 25, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari. (2023). Reasons for buying secondhand items among United States millennials in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari. "Reasons for Buying Secondhand Items among United States Millennials in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
Mercari, Reasons for buying secondhand items among United States millennials in 2023 Statista, https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/ (last visited November 22, 2024)
Reasons for buying secondhand items among United States millennials in 2023 [Graph], Mercari, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1426922/reasons-for-buying-secondhand-items-among-millennials-usa/
