During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around 35 percent of respondents listed social commerce among the investments they will pursue over the 12 months following the survey to earn consumers' attention. Organizing or sponsoring live events stood next, also with 35 percent. Influencer marketing followed with 31 percent – down from 36 percent throughout the 12 months preceding the survey.
Leading investments pursued to earn consumers' attention in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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MarketingCharts. (November 20, 2023). Leading investments pursued to earn consumers' attention in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1426893/cmo-investments-for-consumer-attention-canada-us/
MarketingCharts. "Leading investments pursued to earn consumers' attention in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. November 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1426893/cmo-investments-for-consumer-attention-canada-us/
MarketingCharts. (2023). Leading investments pursued to earn consumers' attention in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1426893/cmo-investments-for-consumer-attention-canada-us/
MarketingCharts. "Leading Investments Pursued to Earn Consumers' Attention in The Previous and following 12 Months According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1426893/cmo-investments-for-consumer-attention-canada-us/
MarketingCharts, Leading investments pursued to earn consumers' attention in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1426893/cmo-investments-for-consumer-attention-canada-us/ (last visited December 21, 2024)
Leading investments pursued to earn consumers' attention in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], MarketingCharts, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1426893/cmo-investments-for-consumer-attention-canada-us/
