During 2023's holiday season, over one third of Hispanic Americans surveyed stated that deals and promotions were the primary factors influencing their purchase decision when holiday shopping. Many also found free shipping and product availability important when making purchases. That year, buy-now-pay-later options were more important to Hispanic Americans than non-Hispanic Americans.
Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023
Characteristic
Hispanic Americans
Non-Hispanic Americans
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* Specifically the source surveyed 1,550 Hispanic Americans and 9,569 non-Hispanic Americans.
This question was phrased by the source as follows: "Which of the following will be most important to you when deciding where to shop for the holidays this year?"
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CivicScience. (November 28, 2023). Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1426885/factors-driving-holiday-shopping-among-us-hispanics/
CivicScience. "Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023." Chart. November 28, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1426885/factors-driving-holiday-shopping-among-us-hispanics/
CivicScience. (2023). Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1426885/factors-driving-holiday-shopping-among-us-hispanics/
CivicScience. "Influences on Purchase Decisions of Hispanic Americans and Non-hispanic Americans When Shopping in The United States during The Holiday Season 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1426885/factors-driving-holiday-shopping-among-us-hispanics/
CivicScience, Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023 Statista, https://www.statista.com/statistics/1426885/factors-driving-holiday-shopping-among-us-hispanics/ (last visited August 25, 2024)
Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023 [Graph], CivicScience, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1426885/factors-driving-holiday-shopping-among-us-hispanics/
