Based on a survey conducted in 2023, the majority of social shoppers in the United States examine a product on social media between one and five times before reaching a purchase decision, irrespective of their age.
Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group
Characteristic
1 time
1-2 times
3-5 times
5+ times
18-24
16.4%
37.7%
36.1%
9.8%
25-34
7.8%
45.7%
33.3%
13.2%
35-44
10.9%
43.8%
32.9%
12.4%
45-54
10.6%
45.5%
34.9%
9%
54+
18.1%
43.1%
27.8%
11%
Created with Highcharts 7.2.2Share of respondents1 time1-2 times3-5 times5+ times18-2425-3435-4445-5454+
0%25%50%75%100%125%
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The Influencer Marketing Factory. (November 5, 2023). Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/
The Influencer Marketing Factory. "Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group." Chart. November 5, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/
The Influencer Marketing Factory. (2023). Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/
The Influencer Marketing Factory. "Average Number of times Consumers Viewed a Product on Social Media before Making a Purchase Decision in The United States in 2023, by Age Group." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/
The Influencer Marketing Factory, Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/ (last visited February 19, 2025)
Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/
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