A sweep of green claims in social media advertisements across Australia from December 2021 and December 2022 revealed that the energy industry had the highest presence of green claims in social media advertisements, with a share of 19 percent. In comparison, consumer electronics, pets, and education advertisements on social media accounted for the lowest shares.
Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry
*The ‘Other’ category includes sectors such as Media, Motor vehicle, Pest control, Home construction & renovation, Jewelry, Packaging, Industrial products, Deathcare, Zoos, Agriculture, Children’s products, Commercial laundry services, Corporate services, Infrastructure, Insurance, Mining, Music, Real Estate, Stationery & Office, Technology products & services (including video games), and Telecommunications.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Consumer Policy Research Centre. (November 20, 2023). Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1426741/australia-green-claims-in-social-media-advertisements-by-industry/
Consumer Policy Research Centre. "Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry ." Chart. November 20, 2023. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1426741/australia-green-claims-in-social-media-advertisements-by-industry/
Consumer Policy Research Centre. (2023). Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry . Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1426741/australia-green-claims-in-social-media-advertisements-by-industry/
Consumer Policy Research Centre. "Presence of Green Claims in Social Media Advertisements in Australia from December 2021 to December 2022, by Industry ." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1426741/australia-green-claims-in-social-media-advertisements-by-industry/
Consumer Policy Research Centre, Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry Statista, https://www.statista.com/statistics/1426741/australia-green-claims-in-social-media-advertisements-by-industry/ (last visited January 03, 2025)
Presence of green claims in social media advertisements in Australia from December 2021 to December 2022, by industry [Graph], Consumer Policy Research Centre, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1426741/australia-green-claims-in-social-media-advertisements-by-industry/
