In the first half of the financial year 2024, the cost per mille incurred by advertisers on gaming platforms was the highest across all sectors, with the beauty and personal care sector paying a CPM of 430 Indian rupees. Meanwhile, the cost of advertising on over-the-top platforms and short-form video (SFV) platforms was comparable. The e-commerce sector spent 320 Indian rupees on SFV platforms surpassing the CPM of OTT platforms during that period.
Cost per mille or cost per thousand refers to the cost paid for 1,000 views or impressions by an advertiser.
Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector
(in Indian rupees)
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Statista. (November 8, 2023). Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1426719/india-cpm-across-ad-platforms-by-sector/
Statista. "Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees)." Chart. November 8, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1426719/india-cpm-across-ad-platforms-by-sector/
Statista. (2023). Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1426719/india-cpm-across-ad-platforms-by-sector/
Statista. "Cost per Mille across Digital Ad Platform Types in India in The First Half of Fiscal Year 2024, by Sector (in Indian Rupees)." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1426719/india-cpm-across-ad-platforms-by-sector/
Statista, Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees) Statista, https://www.statista.com/statistics/1426719/india-cpm-across-ad-platforms-by-sector/ (last visited November 20, 2024)
Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees) [Graph], Statista, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1426719/india-cpm-across-ad-platforms-by-sector/
