Online search interest in luxury products in Africa 2023, by brand

Published by
Natalie Cowling,
Oct 29, 2024
As of 2023, the luxury fashion brand Louis Vuitton had the highest online search interest in Africa, with a share of 16.88 percent. Gucci followed close behind with a portion 14.14 percent. Collectively, these two brands accounted for approximately one in three searches out of the total luxury brand searches on the continent.

Online search interest in luxury products in Africa 2023, by brand

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Release date

October 2023

Region

Africa

Survey time period

2023

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